Does Brand Attention Create Economic Value?
An empirical question about attention, expected cash flows and firm value.
→02 / RESEARCHQUESTIONS
QUESTIONS
WORTH
TESTING.
Research is where curiosity becomes evidence: questions framed carefully, assumptions made visible, and analysis built to withstand scrutiny.
What can I
demonstrate?
WORKING PAPERS / QUANTITATIVE RESEARCH / CASE STUDIES / ANALYSIS
The work here moves across finance, consumer behavior, brand capital, culture and real estate. Methods follow the question—not the other way around.
Wendy’s: Culture, Strategy & Firm Performance
Examining how cultural relevance, brand behavior and financial performance intersect.
→16000 Pines Blvd.
Retail market analysis, rent comparables and a conservative market-rent underwriting framework.
→DRW Technologies
Why a rational procurement policy failed—and how structure, psychology, incentives and communication can be realigned.
→Boutique Hospitality Assets
A risk-adjusted investment analysis of Charleston, Scottsdale, Tampa and Nashville, with returns built from operating fundamentals rather than exit assumptions.
→Social Engagement and Consumer Demand
Can social attention help explain changes in search activity, traffic or sales?
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